Honda F1 website

JUNE 26, 2003

Nice work if you can get it...

The Jordan-Vodafone case in the Commercial Court in London continues to throw up interesting insights into how the world of Formula 1 operates, with Joe Kieser, the chief executive of corporate and brand identity agency Brown KSDP, appearing in court and saying that the company had requested a $15m commission on the Vodafone deal with Jordan for having acted as the intermediary in the dealings.

Brown, a company owned by advertising giant WPP, had been appointed by Vodafone to negotiate a sponsorship deal with an F1 team. It was argued by Jordan's lawyers that this was a clear indication that the team was very close to securing the Vodafone deal, which Jordan claims was confirmed in a telephone call with Vodafone's David Haines.