Sponsor backs F1

BMW WilliamsF1 sponsor Hewlett Packard believes that last year's drop in Formula 1 viewing figures will not have any effect on the sport's ability to raise money. Andrew Collis, the global sponsorship director of the company told SportBusiness International magazine that the company was not worried about the future of the sport.

"We don't see any negative elements in terms of image," Collis said. "The dip in TV figures only took them back to the 2000 levels, which were sufficiently attractive to us to become involved in the first place."

Follow grandprixdotcom on Twitter

Print News Story