APRIL 15, 2003
NiQuitin CQ to back Williams
GlaxoSmithKline Consumer Healthcare has announced that it will be sponsoring the Williams team with its NiQuitin CQ range of products designed to help people stop smoking. It will be the first smoking cessation brand to sponsor a Formula 1 team in the history of the sport.
"GlaxoSmithKline's historic move into Formula 1 is excellent news for the BMW WilliamsF1 Team and Formula 1 as a whole," said Sir Frank Williams. "With the impending ban for tobacco sponsorships looming, it is highly appropriate that a leading smoking cessation brand is taking its place. This deal confirms that there is a future for Formula 1 after tobacco sponsorship".
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