FEBRUARY 22, 2003
Hogan to be the new face of Jaguar?
Our spies tell us that John Hogan, the man who spearheaded Marlboro's efforts in Formula 1 for more than 29 years before retiring last April, is likely to be named as the new sporting director or Jaguar Racing with his role including all commercial aspects of the team. Hogan will also represent the team on the Formula 1 Commission, on which he has sat since its inception.
Hogan, originally from Sydney, Australia, was put in charge of Marlboro's racing activities in the early 1970s and in the years that followed he oversaw the company's F1 activities, switching the Malrboro sponsorship from BRM to McLaren and enjoying immediate success with Emerson Fittipaldi and later with James Hunt. In 1978 Marlboro began what was to become a very gradual move as a Ferrari sponsor with personal support for Gilles Villeneuve. The McLaren backing continued however through the glorious years of the mid 1980s with World titles being won by Niki Lauda (1984), Alain Prost (1985-86-89) and Ayrton Senna (1988-90-91). Marlboro stayed with McLaren until 1996.
As a result of the success of Marlboro's campaigns Hogan rose to become Vice President of Marketing and Sales at Philip Morris International. Since his retirement Hogan has joined the financial company NWD.
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