OCTOBER 27, 2002
Tennis overhauls Formula 1
According to new market research from Sport+Markt, tennis has now overtaken Formula 1 as the second most popular TV sport in Europe. The Germany company has just published its European Sport Sponsoring 2002 study, which was produced after polls in Germany, England, France, Italy and Spain.
Soccer remains the sport which gets the most viewers but in recent months tennis has moved up thanks in part to the success being enjoyed by French tennis players. Formula 1 remains strong in Italy and Germany - thanks to the Schumacher factor - but Ferrari's domination has led to falling numbers elsewhere.
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