OCTOBER 11, 2002
Orange-Arrows sponsorship ends
The three year sponsorship deal between mobile service provider Orange and Arrows ends after this weekend's Japanese GP, and, to no one's surprise, the agreement will not be renewed.
Orange announced that it would not be continuing its partnership with Arrows after this year, who is not likely to be seen on the F1 grid again anyway. The three year sponsorship has been one of the most successful team sponsorships ever in terms of brand exposure, as Arrows ran highly recognizable bright orange cars for three years.
The company says it is reviewing its future sponsorship plans and will make an announcement shortly about its future in F1. Orange has increased its event sponsorship this year with prominent track-side signage, and is expected to continue the trend next year.
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