SEPTEMBER 26, 2002
Labatt announces sponsorship of Canadian GP
La Brasserie Labatt's president Marc Portelance said, "La Brasserie Labatt is proud to jump back into the thrill and excitement of Formula One. Our employees welcomed the news with great enthusiasm. They're happy that we're resuming our auto racing tradition, which goes back to the 1960s."
Labatt was last involved in Formula One as a sponsor of Williams F1 during Jacques Villeneuve's stint with the team from 1996 to 1998.