Labatt announces sponsorship of Canadian GP

Canadian brewery La Brasserie Labatt has announced a three year deal with the organizers of the Canadian Grand Prix that will see track-side advertising of their Bleue Dry brand of beer, which is aimed at a younger audience of "thrill seekers".

La Brasserie Labatt's president Marc Portelance said, "La Brasserie Labatt is proud to jump back into the thrill and excitement of Formula One. Our employees welcomed the news with great enthusiasm. They're happy that we're resuming our auto racing tradition, which goes back to the 1960s."

Labatt was last involved in Formula One as a sponsor of Williams F1 during Jacques Villeneuve's stint with the team from 1996 to 1998.

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