AUGUST 22, 2002
TAG Heuer signs Fisher
The Swiss watchmaker TAG Heuer has signed an endorsement contract with rising American star Sarah Fisher. Fisher is the sensation of the moment in American racing, having recently become the first woman ever to start from pole position in a major motor racing series when she outqualified all the other Indy Racing League runners at the Kentucky Speedway.
TAG Heuer has a long history in motor racing and is currently the official timekeeper of Formula 1. The company will use Fisher to launch its "F1 Micrograph" at the forthcoming United States Grand Prix at Indianapolis.
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