JULY 18, 2002
Jordan revives brand plans
Hall-Taylor is planning an new energy chewing gum and considering such projects as a Jordan-branded bar and restaurant, branded mobile phones and Jordan-branded credit cards, toys, foods and computer accessories.
This seems to be slightly at odds with comments made recently by Eddie Jordan in F1 Racing magazine in which he said that the whole Jordan brand was being put on the backburner.
"We are going to concentrate on our core business, which is F1," Jordan said. "We're focusing on that."