JULY 16, 2002
RJ Reynolds and Gallaher
The joint venture will be based in Switzerland and will see Gallaher making RJR brands for the European markets. These will include the new Reynolds brand in addition to the Benson & Hedges American Blend and Benson & Hedges Red brands. The push into Europe - a traditional F1 market - is for five years (which is about the same length of time as the freedom from anti-tobacco legislation. Perhaps the new company might be interested in using the sport to promote its sales.