JUNE 25, 2002
Sky slashes price of pay-per-view
Much effort is going into promoting the cheaper package which is being seen as the last ditch stand of pay-per-view TV before the idea is thrown out and the TV technology and equipment is turned over to producing a single channel signal including all the best elements of the eight-channel pay-per-view service.
The intention of this would be to charge the free-to-air broadcasters more than is currently the case but provide them with a show that is much better than they get at the moment.