JUNE 2, 2002
Bridgestone/Firestone does a deal with Indianapolis
Bridgestone/Firestone hopes to sell more tires because of the Indianapolis branding and IMS hopes to collect a royalty for ever tire sold. And that could be a decent sun of money as Bridgestone/Firestone are intending to sell half a million tires this year and 1.3m next year.
In addition to the royalty money, the Speedway will gain from a huge publicity campaign which is being planned for the tires by Bridgestone/Firestone with advertising on TV, radio, in newspapers and on billboards across the country.