MAY 27, 2002
Jacques the ambassador
JACQUES VILLENEUVE has never been one to get too excited about diplomacy, the Canadian having a tendency to say what he thinks rather than being told what to say. However this has not stopped his management and TAG Heuer from agreeing a deal which will see JV becoming "an ambassador" for the Swiss watch company. Villeneuve's role will be to promote the Sport Vision range of TAG Heuer sunglasses, a job which is already being done by Ralf Schumacher and Chris Dickson of the Oracle America's Cup team.