MAY 24, 2002
Ford to sponsor the Dallas Cowboys
THE Ford Motor Company is in negotiation with the Dallas Cowboys NFL team over a giant sponsorship deal. The deal, which is expected to be for at least three years is expected to be a massive one as the Cowboys have one of the strongest sporting brands in the world. The Cowboys currently have a deal with General Motors but that is due to run out at the end of the month.
At the moment everyone is refusing to comment on the talks but it is thought that Cowboys owner Jerry Jones will buy into the Andy Petree Racing NASCAR team as part of the deal.
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