MAY 15, 2002
A new boss for Boss
HUGO BOSS is McLaren's longest established partner, the two companies having worked together since the 1980s and as a result Boss has acquired a very clear and well-established brand as one of the world's leading suit makers. According to recent figures Boss now sells one in six of every business suit in the world (the figure in Russia is one in two).
The company is shortly to have a new chief executive with Bruno Salzer replacing Werner Baldessarini. The change is not thought likely to have an y negative effect on the F1 program and indeed Boss is keen to stay in F1 as the sport begins to look at breaking into the Chinese market.