APRIL 12, 2002
New telecom sponsor for Jordan
EJ commented on the deal, "I am delighted to welcome Virgin Mobile to the Jordan family of sponsors. As the fastest growing mobile network in the UK, and with its aggressive international expansion plans into markets where Formula One is popular, I believe this is a good fit for the two companies. Jordan and Virgin Mobile have very similar styles, and both enjoy challenging the big competitors in their respective fields through innovative marketing, leading edge technology and the best use of their resources."
Telecom sponsorship in F1 is alive and healthy. Vodafone's Ferrari sponsorship has bee very successful, as has Orange's sponsorship of Arrows, despite the team's lackluster performance. The Schumacher brothers have even agreed to a deal with Radiolinja that will see the Finnish mobile phone company providing official Schumacher mobile phone graphics, available for download to fans.