MARCH 26, 2002
Sport Business Conference to consider changes in sport finance
LEADING figures from different sports are to gather in London at the end of April to consider how sport is going to cope with the changing financial situation and technology. Many sports rights have dropped in value in recent months as it has become clear that some of the ideas are no going to work. The Sports Business Conference will consider what new strategies there may be for pay-per-view sports, whether or not sport is a good place for investment, whether sports sponsorship is recession-proof, how technology will affect developments and whether or not sports are making the most of their opportunities.
The speakers at the forum are expected to include a variety representatives of firms involved in F1 sponsorship.