Honda website
Honda website

MARCH 7, 2002

CART has to buy TV coverage

CART has issued its financial forecasts for the forthcoming year and has revealed that it will be spending $9.9m in 2002 in "production cost and time-buy expenses" as part of its agreement with Fox/Speed Channel and CBS as well as the costs incurred in producing an international feed. The company is forecasting TV revenues of $8-9m from the sale of international rights and videos.

The figures reflect the difference in scale between CART and F1, which is expecting TV revenues of around $400m in 2002 and the difficulty for any racing series to get on to TV in the United States if there is not a big audience for the sport.