JANUARY 23, 2002
Recession: Yes but not if you have the right product
THESE are hard times for everyone but the Italian motorcycle company Ducati is showing that if you have the right product you can still make money. Ducati has just announced that in 2001 it had a turnover of $363m, up more than nine percent over the year 2000.
Founded in 1926, Ducati builds racing-inspired motorcycles and has won nine of the last 11 World Superbike Championship titles. The products are sold in more than 40 countries.
|Print News Story|
FIAT SELLING OFF ASSETS
HERBERT GETS FACTORY AUDI AT LE MANS
IRVINE GOES TO COURT
RECESSION: YES BUT NOT IF YOU HAVE THE RIGHT PRODUCT
REYNARD CUTS 50 MORE STAFF
TESTING CONTINUES IN BARCELONA, SILVERSTONE
TURKEY PITCHING FOR A GRAND PRIX
WATCH OUT FOR THE BULLETS