NOVEMBER 21, 2001
Friday is a big day at Volkswagen
What is clear is that Pischetsrieder is planning to divide the company into two strategic groups: those offering traditional products and those with as sportier identity. Pischetsrieder has already said that he intends Audi, Seat and Lamborghini to be included in the new sporty division leaving VW, Skoda and Bugatti to trade to a more conservative market.
This policy would seem to suggest that a Formula 1 program is the way forward for one of the sporting brands and logic says that as Audi is in competition with the big F1 players (notably Mercedes-Benz, BMW and Jaguar) this would be the brand to use.