OCTOBER 19, 2001
Kirch raises cash with soccer rights sales
At the moment the rights have only been resold in only 18 countries and so Kirch is looking at a hefty profit on the deals. The company intends to do the same with the Formula 1 World Championship in the future having acquired the rights to the sport for 100 years. However the German company still needs to do a deal with the F1 teams before that arrangement will bear fruit.