MAY 9, 2001
Williams land merchandising sponsorship
THE Williams Formula One team have secured a partnership with World Sports Solutions to develop a long-term merchandising program, the team announced on Wednesday.
International footballers Luis Figo and Patrick Vieira are already advised by the Manchester-based company and Williams have joined the list of clients.
Head of Marketing for Williams, Jim Wright said: "This represents the next chapter in our program to build the WilliamsF1 and BMW-Williams F1 team brands.
"The opportunity to link with World Sports Solution and benefit from the wealth of sports experience they possess was too good to miss. We believe this partnership will cement our position as a leading worldwide sports brand."
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