Honda website
Honda website

SEPTEMBER 22, 2000

BAR sign up with two new commercial partners

British American Racing announced on Friday that they have signed up with two new commercial partners - and ART Advanced Research Technologies Inc.

Nevada-based has signed a "multi-year" contract with BAR. The online auction company has a distinctive 'racing bee' logo, which will appear on the front wings of Jacques Villeneuve's and Ricardo Zonta's cars.

Canadian-based ART, meanwhile, are specialists in laser and thermal imaging technologies and will help BAR have access to a leading edge system that will enhance the quality and performance of their cars.

"We are very pleased to welcome and ART to BAR," said BAR managing director Craig Pollock. " is a young free-thinking organization that is hungry for success - a lot like BAR.

"ART, with its expertise in laser and thermal imaging systems, is a natural with the world of Grand Prix racing. We look forward to building successful relationships with both companies."