AUGUST 12, 2000
Coca-Cola hold meeting with Ferrari
FERRARI invited Coca-Cola to a meeting at their motorhome in the Hungaroring paddock on Saturday, intensifying the likelihood that the American soft drinks company will sponsor the Italian team next year.
Coca-Cola are planning to enter Formula One next season and a source close to the company said they are talking to several teams including Jaguar and Benetton.
Coca-Cola has already been highly visible at Budapest where the company sponsored the F3000 team Nordic Racing, which has a red livery.
It is expected that Coca-Cola will spread their sponsorship across several teams without taking primary sponsorship and that the company will use more than one of its drinks brands.
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