NOVEMBER 8, 1999
GM reveals new global motorsport policy
The company's general manager of brand marketing John Middlebrook revealed the new "GM Racing" strategy and underlined the company's long-term commitment to the sport and a new "unified global approach to racing".
Middlebrook confirmed the plans to race with both the Cadillac and Chevrolet brands at Le Mans in 2000, unveiling the Cadillac Northstar LMP and Chevrolet Corvette C5-R sportscars which will take part in the classic endurance race in France next year. He also revealed a new Opel Astra V8 coupe, which will race in the new German Touring Car series. This has an engine from the same family as those which will be used by the Cadillac Northstar LMP and in the Oldsmobile Indy RacingÊLeague program.
Middlebrook said that the Cadillac Le Mans program aims to transform Cadillac from being a "decidedly American brand for Americans" into "an American-inspired brand with global credibility."
There has been considerable speculation that GM is considering a Formula 1 program in the years ahead. The rumors were given added credibility when Herb Fishel, the head of GM motorsport, turned up in the paddock at the BelgianÊGrandÊPrix.