MARCH 29, 1999
Revamping Cadillac
The company is planning to enter two prototype sportscars in the Le Mans 24 Hours next year in an effort to create a sportier image and GM's head of motorsport Herb Fischel says that the company is gunning for its European rivals. "We want to compete head on with BMW and Mercedes - both on and off the track," said Fischel.
With BMW planning to join Mercedes in F1 next season, it would be a logical move for Cadillac to follow suit as soon as possible as the Le Mans 24 Hours provides only moderate exposure for a car company.