APRIL 6, 1998
Boullion to test for BAR
Boullion is likely to be partnered at BAR by CART star Alessandro Zanardi, who finishes his Target Chip Ganassi Racing contract at the end of this season. The latest whisper is that Zanardi will run in a Kool-sponsored Formula 1 Reynard-Acura, a move which makes a lot of sense for both British American Tobacco (which sells Kool cigarettes in the United States) and with Honda (which sells Acura cars in the US). With a former CART Champion and sponsors which are known in the US market, this will help F1 make more of an impact in America - which explains one reason why Bernie Ecclestone is so keen to support the efforts of BAR.
We expect that the second BAR Reynard-Acura will be run in a different BAT brand livery, either 555 or Lucky Strike and it is logical to suggest that Team Green in CART will also split its livery with Paul Tracy running with Kool branding and DarioÊFranchitti in either 555 or Lucky Strike.
This will all fit in with the BAT philosophy of being much more than just a racing team with a package of different teams running in identical livery in different formulae so as to increase the markets targeted and enhance the image of BAT as a major player in global motor racing.