NOVEMBER 3, 1997
Welcome Winfield Williams
The adoption of the Winfield brand indicates that the company is targeting the Asia-Pacific region where Winfield is expanding fast.
Winfield has been a major player in Australian motorsport in the last few years - notably as sponsor of Gibson Motor Sport in the Australian Touring Car Championship (with Jim Richards and Mark Skaife), in drag racing with multiple Top Fuel Champion Jim Read and with the Honda motorcycle racing team.
Government legislation meant that all tobacco advertising in Australia had to stop in January 1996 and so for the last 18 months Winfield has been looking for sponsorship activities outside Australia. The works Mitsubishi rally cars have appeared in Winfield colors on several occasions, notably last weekend on Rally Australia when they finished second, fourth and sixth in the hands of Tommi Makinen, Richard Burns and Ed Ordynski. Belgian rally driver Bruno Thiry has also run in Winfield colors in Europe this year at the wheel of a Subaru Impreza.