SPONSORS: HISTORY OF SPONSORSHIP IN FORMULA 1

Name: History of sponsorship in Formula 1

Until the 1960s Grand Prix cars ran without any badging, using national colours. Originally the marque of car was indicated by a discreet badge but in the mid-1960s Team Lotus began to use its name on the cars. Honda did the same in 1966.

Commerical sponsorship was allowed in the United States of America but it remained illegal in Formula 1 until 1968 when the governing body of the sport decided that it should be allowed following the decision of BP and Shell to withdraw their support and Firestone's decision to cancel all free tyre supplies.

At the Monaco Grand Prix in 1968 Team Lotus arrived with the cars in the red and white colour scheme of Gold Leaf. There were further deals in 1969 with STP funding March and Matra running with Elf badging.

Since then the major sponsorship deals have been:

1970Brabham: EssoBRM: YardleyFerrari: ShellLotus: Gold Leaf, ShellMarch: STPTyrrell (March): Elf

1971Brabham:BRM: YardleyFerrari: ShellLotus: Gold Leaf, Shell, GKNMarch: STPMatra: Shell, MatraMcLaren: GulfSurtees: Brooke Bond Oxo, BPTyrrell: ElfWilliams: Motul, Politoys

1972Brabham: YPF, Argentine Meat, EiffelandBRM: MarlboroFerrari: ShellLotus: JPS, TexacoMarch: STPMatra: Shell, MatraMcLaren: YardleySurtees: Brooke Bond OxoTecno: MartiniTyrrell: Elf

1973Brabham: YPF, Martini, BardahlBRM: Marlboro, STP, HeuerFerrari:Hesketh: HeskethIso Williams: Marlboro, FinaLotus: JPS, TexacoMcLaren: YardleyShadow: Embassy, EssoSurtees: Brooke Bond Oxo, FinaTyrrell: Elf

1974Brabham: MartiniBRM: MotulFerrari: Agip, HeuerHill: EmbassyLotus: JPSMarch:McLaren: Marlboro, TexacoShadow: UOPSurtees:Tyrrell: Elf

1975Brabham: MartiniFerrari: Agip, HeuerFittipaldi: CopersucarLotus: JPS, DuckhamsMarch: Beta, LavazzaMcLaren: Texaco, MarlboroParnelli: ValvolineShadow: UOP, ValvolineSurtees:Tyrrell: ElfWilliams: Fina, Ambrozium, Personal, Marlboro

1976Brabham: Martini, FinaFerrari: Agip, HeuerFittipaldi: CopersucarLigier: Gitanes, ShellLotus: JPSMarch: Beta, OvoroMcLaren: Marlboro, TexacoPenske: First National BankShadow: UOPSurtees:Tyrrell: ElfWolf: Marlboro, Fina

1977Brabham: Martini, FinaFerrari: Fiat, Agip, HeuerFittipaldi: CopersucarLigier: GitanesLotus: JPS, ValvolineMcLaren: Marlboro, TexacoRenault : ElfShadow:Surtees:Tyrrell: First National, ElfWolf:

1978Arrows: Varig, Warsteiner, FinaATS: ATS, ShellBrabham: Parmalat, Alfa RomeoFerrari: Fiat, Agip, HeuerFittipaldi: CopersucarLigier: Gitanes, NorevLotus: JPS, Valvoline, OlympusMcLaren: Marlboro, Texaco, Chesterfield (Lunger)Renault: Elf, TissotShadow: Tabatip, VilligerSurtees:Tyrrell: Elf, First NationalWolf: CastrolWilliams: Saudia, Albilad, Personal, Fruit of the Loom

1979Arrows: WarsteinerATS:Brabham: Parmalat, Alfa RomeoFerrari: Fiat, Agip, HeuerFittipaldi: SkolLigier: Gitanes, ElfLotus: Martini, Essex, Tissot, ValvolineMcLaren: Marlboro, CastrolRenault: Elf, TissotShadow: Samson ShagTyrrell: CandyWilliams: Saudia, Albilad, TAGWolf: Olympus, Texaco

1980Alfa Romeo: Marlboro, ScainiArrows: WarsteinerATS: Arawak, Buler, ATSBrabham: ParmalatFerrari: Agip, Longines, FiatFittipaldi: SkolLigier: Gitanes, ElfLotus: Essex, Tissot, ValvolineMcLaren: Marlboro, CastrolOsella: Denim, MSRenault: ElfTyrrell: CandyWilliams: Leyland, TAG, Saudia, Albilad, Mobil

1981Alfa Romeo: Marlboro, Scaini, MottaArrows: Ragno, Beta, PenthouseATS: ATS, AbbaBrabham: Parmalat, PemexEnsign: ValvolineFerrari: FIAT, Agip, Olivetti, LonginesLigier: Talbot, GitanesLotus: Essex, TissotMarch: Rizla, GuinnessMcLaren: Marlboro, UnipartOsella: DenimRenault: Elf, LonginesTyrrell: Imola CeramicaToleman: Candy, SAIMAWilliams: TAG, Saudia, Leyland

1982Alfa Romeo: MarlboroArrows: RagnoATS: Copec, Viceroy, ATSBrabham: Parmalat, SantalFerrari: Fiat, Agip, LonginesLigier: Talbot, GitanesLotus: JPS, Valvoline, TissotMarch: RothmansMcLaren: Marlboro, UnipartOsella: Denim, SAIMA, PioneerRenault: Elf, EuropcarTyrrell: CandyWilliams: Saudia, TAG, Albilad, Austin Rover

1983Alfa Romeo: Marlboro, NordicaATS: ATS, Shell, SteinbockBrabham: Parmalat, Santal, FilaFerrari: Agip, Longines, FiatLigier: Gitanes, Elf, Cafe do BrasilLotus: JPS, ElfMcLaren: Marlboro, Unipart, Hercules, SaimaOsella: Kelemata, Beta, CarvicoRenault: ElfToleman: Candy, MagirusTyrrell: BenettonWilliams: Denim, TAG, Saudia, Albilad, ICI

1984Alfa Romeo: BenettonArrows: Barclay, NordicaATS: Marilena, ATS, ShellBrabham: Parmalat, Santal, CastrolFerrari: Agip, Fiat, Marlboro, LonginesLigier: Gitanes, Loto, AntarLotus: JPS, ElfMcLaren: Marlboro, TAG, SAIMA, HerculesOsella: Kelemata, Carvico, Milde SorteRAM: Rizla, Newsweek, Skoal BanditToleman: Segafredo, Sergio Tacchino, MagirusTyrrell: Maredo, Systime, De Longhi, DowWilliams: Denim, Mobil, ICI, Saudia, TAG, Miti

1985Arrows: Barclay, De LonghiBrabham: Olivetti, PernodFerrari: Fiat, Agip, Marlboro, LonginesFORCE: BeatriceLigier: Gitanes, Loto, Antar, CandyLotus: JPS, Olympus, ElfMcLaren: Marlboro, Shell, SAIMA, TAGMinardi: Simod, Gilmar, RestaOsella: KelemataTyrrell: ElfWilliams: Mobil ICI Saudia, Canon, Denim, Saudia, Austin RoverZakspeed: West

1986AGS: El CharroArrows: Barclay USF&GBenetton: Benetton, RielloBrabham: Olivetti, Emporio ArmaniFerrari: Agip, Marlboro, Fiat, LonginesFORCE: Beatrice, BPLigier: Gitanes, LotoLotus: JPS, De Longhi, ElfMcLaren: Marlboro, Shell, Boss, TAG/HeuerMinardi: Simod, RestaOsella: Landis & GyrTyrrell: Courtaulds, Data General, Kelemata, ElfWilliams: Canon, Mobil, ICI, Denim, Honda, CalmaZakspeed: West

1987AGS: El CharroArrows: USF&G, CamozziBenetton: Benetton, Riello, MobilBrabham: Olivetti, Iceberg, RicardFerrari: Fiat, Marlboro, Agip, DigitalLarrousse: Hechter, Elkron, BP, Seine-MaritimeLigier: Gitanes, Loto, AntarLotus: Camel, de Longhi, Elf, HondaMarch: Leyton House, CobraMcLaren: Marlboro, Shell, TAG/HeuerMinardi: Simod, Lois, ReporterOsella: Landis & GyrTyrrell: Data General, CourtauldsWilliams: Mobil, Canon, ICI, Honda, Barclay, CalmaZakspeed: West

1988AGS: BouygesArrows: USF&G, CamozziBenetton: Benetton, Riello, Camel, Mobil, GanciaFerrari: Marlboro, Fiat, Agip, LonginesLarrousse: Elkron, Adia, BP, Hechter, Camel, ChryslerLigier: Gitanes, LotoLotus: Camel, Elf, Courtaulds, Epson, PIAAMarch: Leyton House, Diavia, CobraMcLaren: Marlboro, Shell, Honda, TAG/HeuerMinardi: Lois, CimarronOsella: StievaniOnyx: Moneytron, Marlboro, CapaRial: Tamoil, MarlboroScuderia Italia: Marlboro, Erg, Fin-Eco, Berlucchi, NikolsTyrrell: Courtaulds, Data General, Camel, UnipartWilliams: Canon, ICI, Barclay, Elf, RenaultZakspeed: West, Castrol, Fondmetal, Yamaha, Sonax

1989AGS: FaureArrows: USF&G, CamozziBenetton: Benetton, Riello, Mobil, Sanyo, Gillette, 7UpBrabham: Nippon Shinpan, BioptronColoni: HimontFerrari: Agip, Enichem, Fiat, MarlboroLarrousse: Camel, Adia, BP, Seine-Maritime, ChryslerLeyton House: BP, Osama. CarglassLigier: Gitanes, Loto, AntarLotus: Camel, Epson, PIAA, ElfMcLaren: Marlboro, Shell, Honda, Boss, Courtaulds, TAG/HeuerMinardi: SCM, RestaOsella: FondmetalScuderia Italia: Lusfina, Fin-Eco, Brooksfield, Agip, Marlboro, CartasiTyrrell: XP, CamelWilliams: ICI, Canon, Elf, Renault, Barclay

1990AGS: Ted LapidusArrows: Footwork, Camozzi, Elf, USF&GBenetton: Autopolis, Riello, Sanyo, Mobil, BenettonBrabham:Coloni: SubaruEuroBrun: LPR, JSKFerrari: Agip, Fiat, MarlboroFondmetal: Fondmetal, Spal, SirenaLarrousse: Adia, BP, Espo, Geo Video, Toshiba, Viel & Cie, UnisysLeyton House: Leyton House, BP, Autoglass, Amik, Diavia, OsamaLife Racing Engines: AgipLigier: Gitanes, Loto, ElfLotus: Camel, ChryslerMcLaren: Marlboro, Shell, Honda, Courtaulds, Boss, TAG HeuerMinardi: SCM, Agip, Resta,Monteverdi: Monteverdi Automuseum, MarlboroScuderia Italia: Lucchini, Agip, Cartasi, Marlboro, Estral, Berlucchi, Fin-EcoTyrrell: Epson, PIAA, Nippon ShinpanWilliams: Canon, Labatt's, Barclay, ICI, Renault, Elf

1991Arrows: Footwork, Shell, Blaupunkt, Porsche, CamozziBenetton: Sanyo, Autopolis, Camel, MobilBrabham: Autobacs, Misukoshi, Sumitomo Marine, BP, Yamazen, YamahaColoni: Mateus, GalpFerrari: Fiat, Agip, Marlboro, PioneerFondmetal: Fondmetal, AgipJordan: 7Up, Fuji, Shoei, BP, Osama, Ireland, BrooksfieldLarrousse: Toshiba, UnisysLeyton House: Leyton House, Perdigao, BPLigier: Gitanes, Loto, ElfLotus: BP, Tamiya, Komatsu, Pepe Jeans, Lotus CarsMcLaren: Marlboro, Shell, Courtaulds, TAG/HeuerMinardi: SCM, Resta, AgipModena Team: Victors, Fini, Central Park, Grana Padano, LeaseplanScuderia Italia: Marlboro, Lucchini, Agip, LusfinaTyrrell: Braun, PIAA, Calbee, Nippon Shinpan, Essilor, Shell, CourtauldsWilliams: Elf, Renault, Labatt's, Canon, Camel, Bull

1992Arrows: Footwork, BP, ToshibaBenetton: Camel, Mobil, Sanyo, Mobil, Autopolis Usen 440Brabham: Yamazen, LeaseplanFerrari: Pioneer, Fiat, Marlboro, Agip, FIATFondmetal: Fondmetal, Sgommatutto, FoppapedrettiJordan: Sasol, Barclay, Philips Car Stereo, Diavia, IrelandLarrousse: Cabin, Central Park, Venturi, ChryslerLigier: Gitanes Blondes, Elf, Loto SportifLotus: Hitachi, Tommy Hilfiger, KomatsuMarch F1: BP, DeLonghiMcLaren: Marlboro, Shell, Honda, Courtaulds, Boss, TAG HeuerMinardi: SCM, Agip, Resta, Mercatone UnoScuderia Italia: Marlboro, Lucchini, Lusfina, Spal, Camozzi, AgipTyrrell: Club Angle, Calbee, ElfWilliams: Canon, Elf, Labatt's, Camel, Bull

1993Arrows: Footwork, BP, ToshibaBenetton: Camel, Elf Minol, Benetton, TechnogymFerrari: Marlboro, Agip, Pioneer, FiatJordan: Sasol, Arisco, Barclay, Osama, Unipart, Uliveto, DiaviaLarrousse: Central Park, Charro, Chrysler, Igol, ZanussiLigier: Gitanes Blondes, Elf, Pages Jaune, ZenithLotus: Castrol, Hitachi, Loctite, Tommy Hilfiger, Shionogi, KomatsuMcLaren: Marlboro, Shell, Courtaulds, Boss, TAG Heuer, CamozziMinardi: Valleverde, Beta, Cocif, Agip, Mercatone UnoSauber: Liqui Moly, Mercedes-Benz, JoopScuderia Italia: Chesterfield, Lucchini, AgipTyrrell: Cabin, Calbee, BP, Yamaha, BuragoWilliams: Canon, Elf, Renault, Camel, Labatt's, Sega, Bull

1994Arrows: Tecnotest, Ruffles, Uliveto, Lee CooperBenetton: Mild Seven, Elf, Bitburger, Sanyo, Polti, BenettonFerrari: Agip, Marlboro, Pioneer, FiatJordan: Sasol, Ireland, Osama, Astoria, Arisco, DiaviaLarrousse: Tourtel/Kronenbourg, Gauloises, Elf, ZanussiLotus: Loctite, Tommy Hilfiger, Mobil, Komatsu, Shionogi, HitachiLigier: Gitanes Blondes, Elf, LotoMcLaren: Marlboro, Shell, Peugeot, Camozzi, Courtaulds, ABACMinardi Scuderia Italia: Lucchini, Beta, Cocif, Agip, ValleverdePacific: Ursus, Igol, ElfSauber: Broker, Mercedes-Benz, Castrol, HarvardSimtek: MTV, Russell AthleticTyrrell: Mild Seven, BP, Clun Angle, Calbee, FondmetalWilliams: Rothmans, Elf, Renault, Segafredo, Divella

1995Arrows:Unimat, SasolBenetton: Mild Seven, Bitburger, Elf, RenaultFerrari: Agip, Marlboro, Pioneer, Fiat, Telecom Italia, Magneti MarelliForti Corse: Parmalat, Sadia, Kaiser, Marlboro, AssistaliaJordan: Total, Peugeot, Beta, Polti, UlivetoLigier: Gitanes Blondes, Elf, Loto, KickersMcLaren: Marlboro, Mercedes, Mobil, Courtaulds, Loctite, ABACMinardi Scuderia Italia: Lucchini Steel, Valleverde, AgipPacific: Ursus, IgolSauber: Red BullSimtek: MTV, Korean AirTyrrell: Nokia, Mild Seven, Club Angle, Yamaha, FondmetalWilliams: Rothmans, Elf, Renault, Sanyo, Segafredo, Black Tower

1996Arrows: Philips, Power Horse, Hype, Castrol, ParmalatBenetton: Mild Seven, Benetton, Elf, Kingfisher, APE, FondmetalFerrari: Shell, Marlboro, Pioneer, Asprey, Telecom Italia, FIATForti: Roces, TAT, ShannonJordan: Benson & Hedges, Total, Peugeot, UlivetoLigier: Gauloises Blondes, Parmalat, Power Horse, AriscoMcLaren: Marlboro, Mercedes, Mobil, Boss, Loctite, CamozziMinardi: Doimo, Valleverde, Imperio, Cocif, Clearly CanadianSauber: Red Bull, Petronas, FordTyrrell: Mild Seven, Korean Air, FondmetalWilliams: Rothmans, Elf, Renault, Sanyo, Sonax

1997Arrows: Danka, Power Horse, Zepter, Parmalat, YamahaBenetton: Mild Seven, Akai, Agip, Kickers, Renault, A1, Gillette, PI.SAFerrari: Marlboro, Shell, Asprey, Telecom Italia, PioneerJordan: Benson & Hedges, Total, Hewlett PackardMcLaren: West, Mercedes-Benz, Mobil, Computer Associates, Camozzi, Loctite, SAPMinardi: Doimo, Mild Seven, ValleverdeProst: Gauloises, Bic, Alcatel, Canal Plus, Giordana, LVSSauber: Petronas, Red BullStewart: Hong Kong & Shanghai Bank, Texaco, Sanyo, Visit MalaysiaTyrrell: PIAA, ICL, Epson, NRG, NakajimaWilliams: Rothmans, Castrol, Renault, Hype, Sonax, Falke, Auto Moto und SportLola: Mastercard, Pennzoil

1998Arrows: Danka, Zepter, ParmalatBenetton: Mild Seven, FedEx, Korean Air, Akai., AgipFerrari: Marlboro, Shell, Asprey, Telecom Italia, General ElectricJordan: Benson & Hedges, Mastercard, Repsol, S Oliver, GdZMcLaren: West, Mercedes-Benz, Mobil, Computer Associates, Loctite, CamozziMinardi: Fondmetal, Doimo, Roces, Visa, AvexProst: Gauloises, Canal Plus, Alcatel, PlayStation, Total, Bic, Agfa, SodexhoSauber: Red Bull, PetronasStewart: Hong Kong & Shanghai Bank, Ford, Texaco, MCI, Lear CorporationTyrrell: PIAA, Safra, YKK, Brother, Morse, LycraWilliams: Winfield, Veltins, Castrol, Sonax, Universal Studios, Falke, Auto Moto und Sport

1999Arrows: Repsol, PIAA, Zepter, T-MinusBenetton: Mild Seven, Benetton (Playlife), Korean Air, D2, AgipBritish American Racing: Lucky Strike, 555, Teleglobe, ExcelFerrari: Marlboro, Shell, FIAT, FedEx, Tic Tac (Ferrero), Telecom Italia, General ElectricJordan: Benson & Hedges, Mastercard, Pearl Assurance, IntercondMcLaren: West, Mercedes-Benz, Mobil, Computer Associates, Loctite, Schuco, WarsteinerMinardi: Telefonica, Fondmetal, Doimo, Roces, FrezzaProst: Gauloises, Canal Plus, Alcatel, PlayStation, Total, Bic, Agfa, SodexhoSauber: Red Bull, Petronas, ParmalatStewart: Hong Kong & Shanghai Bank, Ford, MCI Worldcom, Lear Corporation, Visteon, TexacoWilliams: Winfield, Veltins, Castrol, Nortel Networks, Brother, Universal Studios, Petrobras, Sonax, Auto Moto und Sport

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