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Sponsors

History of sponsorship in Formula 1

Until the 1960s Grand Prix cars ran without any badging, using national colours. Originally the marque of car was indicated by a discreet badge but in the mid-1960s Team Lotus began to use its name on the cars. Honda did the same in 1966.Commerical sponsorship was allowed in the United States of America but it remained illegal in Formula 1 until 1968 when the governing body of the sport decided that it should be allowed following the decision of BP and Shell to withdraw their support and Firestone's decision to cancel all free tyre supplies.At the Monaco Grand Prix in 1968 Team Lotus arrived with the cars in the red and white colour scheme of Gold Leaf. There were further deals in 1969 with STP funding March and Matra running with Elf badging.Since then the major sponsorship deals have been:1970
Brabham: Esso
BRM: Yardley
Ferrari: Shell
Lotus: Gold Leaf, Shell
March: STP
Tyrrell (March): Elf1971
Brabham:
BRM: Yardley
Ferrari: Shell
Lotus: Gold Leaf, Shell, GKN
March: STP
Matra: Shell, Matra
McLaren: Gulf
Surtees: Brooke Bond Oxo, BP
Tyrrell: Elf
Williams: Motul, Politoys1972
Brabham: YPF, Argentine Meat, Eiffeland
BRM: Marlboro
Ferrari: Shell
Lotus: JPS, Texaco
March: STP
Matra: Shell, Matra
McLaren: Yardley
Surtees: Brooke Bond Oxo
Tecno: Martini
Tyrrell: Elf1973
Brabham: YPF, Martini, Bardahl
BRM: Marlboro, STP, Heuer
Ferrari:
Hesketh: Hesketh
Iso Williams: Marlboro, Fina
Lotus: JPS, Texaco
McLaren: Yardley
Shadow: Embassy, Esso
Surtees: Brooke Bond Oxo, Fina
Tyrrell: Elf1974
Brabham: Martini
BRM: Motul
Ferrari: Agip, Heuer
Hill: Embassy
Lotus: JPS
March:
McLaren: Marlboro, Texaco
Shadow: UOP
Surtees:
Tyrrell: Elf1975
Brabham: Martini
Ferrari: Agip, Heuer
Fittipaldi: Copersucar
Lotus: JPS, Duckhams
March: Beta, Lavazza
McLaren: Texaco, Marlboro
Parnelli: Valvoline
Shadow: UOP, Valvoline
Surtees:
Tyrrell: Elf
Williams: Fina, Ambrozium, Personal, Marlboro1976
Brabham: Martini, Fina
Ferrari: Agip, Heuer
Fittipaldi: Copersucar
Ligier: Gitanes, Shell
Lotus: JPS
March: Beta, Ovoro
McLaren: Marlboro, Texaco
Penske: First National Bank
Shadow: UOP
Surtees:
Tyrrell: Elf
Wolf: Marlboro, Fina1977
Brabham: Martini, Fina
Ferrari: Fiat, Agip, Heuer
Fittipaldi: Copersucar
Ligier: Gitanes
Lotus: JPS, Valvoline
McLaren: Marlboro, Texaco
Renault : Elf
Shadow:
Surtees:
Tyrrell: First National, Elf
Wolf:1978
Arrows: Varig, Warsteiner, Fina
ATS: ATS, Shell
Brabham: Parmalat, Alfa Romeo
Ferrari: Fiat, Agip, Heuer
Fittipaldi: Copersucar
Ligier: Gitanes, Norev
Lotus: JPS, Valvoline, Olympus
McLaren: Marlboro, Texaco, Chesterfield (Lunger)
Renault: Elf, Tissot
Shadow: Tabatip, Villiger
Surtees:
Tyrrell: Elf, First National
Wolf: Castrol
Williams: Saudia, Albilad, Personal, Fruit of the Loom1979
Arrows: Warsteiner
ATS:
Brabham: Parmalat, Alfa Romeo
Ferrari: Fiat, Agip, Heuer
Fittipaldi: Skol
Ligier: Gitanes, Elf
Lotus: Martini, Essex, Tissot, Valvoline
McLaren: Marlboro, Castrol
Renault: Elf, Tissot
Shadow: Samson Shag
Tyrrell: Candy
Williams: Saudia, Albilad, TAG
Wolf: Olympus, Texaco1980
Alfa Romeo: Marlboro, Scaini
Arrows: Warsteiner
ATS: Arawak, Buler, ATS
Brabham: Parmalat
Ferrari: Agip, Longines, Fiat
Fittipaldi: Skol
Ligier: Gitanes, Elf
Lotus: Essex, Tissot, Valvoline
McLaren: Marlboro, Castrol
Osella: Denim, MS
Renault: Elf
Tyrrell: Candy
Williams: Leyland, TAG, Saudia, Albilad, Mobil1981
Alfa Romeo: Marlboro, Scaini, Motta
Arrows: Ragno, Beta, Penthouse
ATS: ATS, Abba
Brabham: Parmalat, Pemex
Ensign: Valvoline
Ferrari: FIAT, Agip, Olivetti, Longines
Ligier: Talbot, Gitanes
Lotus: Essex, Tissot
March: Rizla, Guinness
McLaren: Marlboro, Unipart
Osella: Denim
Renault: Elf, Longines
Tyrrell: Imola Ceramica
Toleman: Candy, SAIMA
Williams: TAG, Saudia, Leyland1982
Alfa Romeo: Marlboro
Arrows: Ragno
ATS: Copec, Viceroy, ATS
Brabham: Parmalat, Santal
Ferrari: Fiat, Agip, Longines
Ligier: Talbot, Gitanes
Lotus: JPS, Valvoline, Tissot
March: Rothmans
McLaren: Marlboro, Unipart
Osella: Denim, SAIMA, Pioneer
Renault: Elf, Europcar
Tyrrell: Candy
Williams: Saudia, TAG, Albilad, Austin Rover1983
Alfa Romeo: Marlboro, Nordica
ATS: ATS, Shell, Steinbock
Brabham: Parmalat, Santal, Fila
Ferrari: Agip, Longines, Fiat
Ligier: Gitanes, Elf, Cafe do Brasil
Lotus: JPS, Elf
McLaren: Marlboro, Unipart, Hercules, Saima
Osella: Kelemata, Beta, Carvico
Renault: Elf
Toleman: Candy, Magirus
Tyrrell: Benetton
Williams: Denim, TAG, Saudia, Albilad, ICI1984
Alfa Romeo: Benetton
Arrows: Barclay, Nordica
ATS: Marilena, ATS, Shell
Brabham: Parmalat, Santal, Castrol
Ferrari: Agip, Fiat, Marlboro, Longines
Ligier: Gitanes, Loto, Antar
Lotus: JPS, Elf
McLaren: Marlboro, TAG, SAIMA, Hercules
Osella: Kelemata, Carvico, Milde Sorte
RAM: Rizla, Newsweek, Skoal Bandit
Toleman: Segafredo, Sergio Tacchino, Magirus
Tyrrell: Maredo, Systime, De Longhi, Dow
Williams: Denim, Mobil, ICI, Saudia, TAG, Miti1985
Arrows: Barclay, De Longhi
Brabham: Olivetti, Pernod
Ferrari: Fiat, Agip, Marlboro, Longines
FORCE: Beatrice
Ligier: Gitanes, Loto, Antar, Candy
Lotus: JPS, Olympus, Elf
McLaren: Marlboro, Shell, SAIMA, TAG
Minardi: Simod, Gilmar, Resta
Osella: Kelemata
Tyrrell: Elf
Williams: Mobil ICI Saudia, Canon, Denim, Saudia, Austin Rover
Zakspeed: West1986
AGS: El Charro
Arrows: Barclay USF&G
Benetton: Benetton, Riello
Brabham: Olivetti, Emporio Armani
Ferrari: Agip, Marlboro, Fiat, Longines
FORCE: Beatrice, BP
Ligier: Gitanes, Loto
Lotus: JPS, De Longhi, Elf
McLaren: Marlboro, Shell, Boss, TAG/Heuer
Minardi: Simod, Resta
Osella: Landis & Gyr
Tyrrell: Courtaulds, Data General, Kelemata, Elf
Williams: Canon, Mobil, ICI, Denim, Honda, Calma
Zakspeed: West1987
AGS: El Charro
Arrows: USF&G, Camozzi
Benetton: Benetton, Riello, Mobil
Brabham: Olivetti, Iceberg, Ricard
Ferrari: Fiat, Marlboro, Agip, Digital
Larrousse: Hechter, Elkron, BP, Seine-Maritime
Ligier: Gitanes, Loto, Antar
Lotus: Camel, de Longhi, Elf, Honda
March: Leyton House, Cobra
McLaren: Marlboro, Shell, TAG/Heuer
Minardi: Simod, Lois, Reporter
Osella: Landis & Gyr
Tyrrell: Data General, Courtaulds
Williams: Mobil, Canon, ICI, Honda, Barclay, Calma
Zakspeed: West1988
AGS: Bouyges
Arrows: USF&G, Camozzi
Benetton: Benetton, Riello, Camel, Mobil, Gancia
Ferrari: Marlboro, Fiat, Agip, Longines
Larrousse: Elkron, Adia, BP, Hechter, Camel, Chrysler
Ligier: Gitanes, Loto
Lotus: Camel, Elf, Courtaulds, Epson, PIAA
March: Leyton House, Diavia, Cobra
McLaren: Marlboro, Shell, Honda, TAG/Heuer
Minardi: Lois, Cimarron
Osella: Stievani
Onyx: Moneytron, Marlboro, Capa
Rial: Tamoil, Marlboro
Scuderia Italia: Marlboro, Erg, Fin-Eco, Berlucchi, Nikols
Tyrrell: Courtaulds, Data General, Camel, Unipart
Williams: Canon, ICI, Barclay, Elf, Renault
Zakspeed: West, Castrol, Fondmetal, Yamaha, Sonax1989
AGS: Faure
Arrows: USF&G, Camozzi
Benetton: Benetton, Riello, Mobil, Sanyo, Gillette, 7Up
Brabham: Nippon Shinpan, Bioptron
Coloni: Himont
Ferrari: Agip, Enichem, Fiat, Marlboro
Larrousse: Camel, Adia, BP, Seine-Maritime, Chrysler
Leyton House: BP, Osama. Carglass
Ligier: Gitanes, Loto, Antar
Lotus: Camel, Epson, PIAA, Elf
McLaren: Marlboro, Shell, Honda, Boss, Courtaulds, TAG/Heuer
Minardi: SCM, Resta
Osella: Fondmetal
Scuderia Italia: Lusfina, Fin-Eco, Brooksfield, Agip, Marlboro, Cartasi
Tyrrell: XP, Camel
Williams: ICI, Canon, Elf, Renault, Barclay1990
AGS: Ted Lapidus
Arrows: Footwork, Camozzi, Elf, USF&G
Benetton: Autopolis, Riello, Sanyo, Mobil, Benetton
Brabham:
Coloni: Subaru
EuroBrun: LPR, JSK
Ferrari: Agip, Fiat, Marlboro
Fondmetal: Fondmetal, Spal, Sirena
Larrousse: Adia, BP, Espo, Geo Video, Toshiba, Viel & Cie, Unisys
Leyton House: Leyton House, BP, Autoglass, Amik, Diavia, Osama
Life Racing Engines: Agip
Ligier: Gitanes, Loto, Elf
Lotus: Camel, Chrysler
McLaren: Marlboro, Shell, Honda, Courtaulds, Boss, TAG Heuer
Minardi: SCM, Agip, Resta,
Monteverdi: Monteverdi Automuseum, Marlboro
Scuderia Italia: Lucchini, Agip, Cartasi, Marlboro, Estral, Berlucchi, Fin-Eco
Tyrrell: Epson, PIAA, Nippon Shinpan
Williams: Canon, Labatt's, Barclay, ICI, Renault, Elf1991
Arrows: Footwork, Shell, Blaupunkt, Porsche, Camozzi
Benetton: Sanyo, Autopolis, Camel, Mobil
Brabham: Autobacs, Misukoshi, Sumitomo Marine, BP, Yamazen, Yamaha
Coloni: Mateus, Galp
Ferrari: Fiat, Agip, Marlboro, Pioneer
Fondmetal: Fondmetal, Agip
Jordan: 7Up, Fuji, Shoei, BP, Osama, Ireland, Brooksfield
Larrousse: Toshiba, Unisys
Leyton House: Leyton House, Perdigao, BP
Ligier: Gitanes, Loto, Elf
Lotus: BP, Tamiya, Komatsu, Pepe Jeans, Lotus Cars
McLaren: Marlboro, Shell, Courtaulds, TAG/Heuer
Minardi: SCM, Resta, Agip
Modena Team: Victors, Fini, Central Park, Grana Padano, Leaseplan
Scuderia Italia: Marlboro, Lucchini, Agip, Lusfina
Tyrrell: Braun, PIAA, Calbee, Nippon Shinpan, Essilor, Shell, Courtaulds
Williams: Elf, Renault, Labatt's, Canon, Camel, Bull1992
Arrows: Footwork, BP, Toshiba
Benetton: Camel, Mobil, Sanyo, Mobil, Autopolis Usen 440
Brabham: Yamazen, Leaseplan
Ferrari: Pioneer, Fiat, Marlboro, Agip, FIAT
Fondmetal: Fondmetal, Sgommatutto, Foppapedretti
Jordan: Sasol, Barclay, Philips Car Stereo, Diavia, Ireland
Larrousse: Cabin, Central Park, Venturi, Chrysler
Ligier: Gitanes Blondes, Elf, Loto Sportif
Lotus: Hitachi, Tommy Hilfiger, Komatsu
March F1: BP, DeLonghi
McLaren: Marlboro, Shell, Honda, Courtaulds, Boss, TAG Heuer
Minardi: SCM, Agip, Resta, Mercatone Uno
Scuderia Italia: Marlboro, Lucchini, Lusfina, Spal, Camozzi, Agip
Tyrrell: Club Angle, Calbee, Elf
Williams: Canon, Elf, Labatt's, Camel, Bull1993
Arrows: Footwork, BP, Toshiba
Benetton: Camel, Elf Minol, Benetton, Technogym
Ferrari: Marlboro, Agip, Pioneer, Fiat
Jordan: Sasol, Arisco, Barclay, Osama, Unipart, Uliveto, Diavia
Larrousse: Central Park, Charro, Chrysler, Igol, Zanussi
Ligier: Gitanes Blondes, Elf, Pages Jaune, Zenith
Lotus: Castrol, Hitachi, Loctite, Tommy Hilfiger, Shionogi, Komatsu
McLaren: Marlboro, Shell, Courtaulds, Boss, TAG Heuer, Camozzi
Minardi: Valleverde, Beta, Cocif, Agip, Mercatone Uno
Sauber: Liqui Moly, Mercedes-Benz, Joop
Scuderia Italia: Chesterfield, Lucchini, Agip
Tyrrell: Cabin, Calbee, BP, Yamaha, Burago
Williams: Canon, Elf, Renault, Camel, Labatt's, Sega, Bull1994
Arrows: Tecnotest, Ruffles, Uliveto, Lee Cooper
Benetton: Mild Seven, Elf, Bitburger, Sanyo, Polti, Benetton
Ferrari: Agip, Marlboro, Pioneer, Fiat
Jordan: Sasol, Ireland, Osama, Astoria, Arisco, Diavia
Larrousse: Tourtel/Kronenbourg, Gauloises, Elf, Zanussi
Lotus: Loctite, Tommy Hilfiger, Mobil, Komatsu, Shionogi, Hitachi
Ligier: Gitanes Blondes, Elf, Loto
McLaren: Marlboro, Shell, Peugeot, Camozzi, Courtaulds, ABAC
Minardi Scuderia Italia: Lucchini, Beta, Cocif, Agip, Valleverde
Pacific: Ursus, Igol, Elf
Sauber: Broker, Mercedes-Benz, Castrol, Harvard
Simtek: MTV, Russell Athletic
Tyrrell: Mild Seven, BP, Clun Angle, Calbee, Fondmetal
Williams: Rothmans, Elf, Renault, Segafredo, Divella1995
Arrows:Unimat, Sasol
Benetton: Mild Seven, Bitburger, Elf, Renault
Ferrari: Agip, Marlboro, Pioneer, Fiat, Telecom Italia, Magneti Marelli
Forti Corse: Parmalat, Sadia, Kaiser, Marlboro, Assistalia
Jordan: Total, Peugeot, Beta, Polti, Uliveto
Ligier: Gitanes Blondes, Elf, Loto, Kickers
McLaren: Marlboro, Mercedes, Mobil, Courtaulds, Loctite, ABAC
Minardi Scuderia Italia: Lucchini Steel, Valleverde, Agip
Pacific: Ursus, Igol
Sauber: Red Bull
Simtek: MTV, Korean Air
Tyrrell: Nokia, Mild Seven, Club Angle, Yamaha, Fondmetal
Williams: Rothmans, Elf, Renault, Sanyo, Segafredo, Black Tower1996
Arrows: Philips, Power Horse, Hype, Castrol, Parmalat
Benetton: Mild Seven, Benetton, Elf, Kingfisher, APE, Fondmetal
Ferrari: Shell, Marlboro, Pioneer, Asprey, Telecom Italia, FIAT
Forti: Roces, TAT, Shannon
Jordan: Benson & Hedges, Total, Peugeot, Uliveto
Ligier: Gauloises Blondes, Parmalat, Power Horse, Arisco
McLaren: Marlboro, Mercedes, Mobil, Boss, Loctite, Camozzi
Minardi: Doimo, Valleverde, Imperio, Cocif, Clearly Canadian
Sauber: Red Bull, Petronas, Ford
Tyrrell: Mild Seven, Korean Air, Fondmetal
Williams: Rothmans, Elf, Renault, Sanyo, Sonax1997
Arrows: Danka, Power Horse, Zepter, Parmalat, Yamaha
Benetton: Mild Seven, Akai, Agip, Kickers, Renault, A1, Gillette, PI.SA
Ferrari: Marlboro, Shell, Asprey, Telecom Italia, Pioneer
Jordan: Benson & Hedges, Total, Hewlett Packard
McLaren: West, Mercedes-Benz, Mobil, Computer Associates, Camozzi, Loctite, SAP
Minardi: Doimo, Mild Seven, Valleverde
Prost: Gauloises, Bic, Alcatel, Canal Plus, Giordana, LVS
Sauber: Petronas, Red Bull
Stewart: Hong Kong & Shanghai Bank, Texaco, Sanyo, Visit Malaysia
Tyrrell: PIAA, ICL, Epson, NRG, Nakajima
Williams: Rothmans, Castrol, Renault, Hype, Sonax, Falke, Auto Moto und Sport
Lola: Mastercard, Pennzoil1998
Arrows: Danka, Zepter, Parmalat
Benetton: Mild Seven, FedEx, Korean Air, Akai., Agip
Ferrari: Marlboro, Shell, Asprey, Telecom Italia, General Electric
Jordan: Benson & Hedges, Mastercard, Repsol, S Oliver, GdZ
McLaren: West, Mercedes-Benz, Mobil, Computer Associates, Loctite, Camozzi
Minardi: Fondmetal, Doimo, Roces, Visa, Avex
Prost: Gauloises, Canal Plus, Alcatel, PlayStation, Total, Bic, Agfa, Sodexho
Sauber: Red Bull, Petronas
Stewart: Hong Kong & Shanghai Bank, Ford, Texaco, MCI, Lear Corporation
Tyrrell: PIAA, Safra, YKK, Brother, Morse, Lycra
Williams: Winfield, Veltins, Castrol, Sonax, Universal Studios, Falke, Auto Moto und Sport1999
Arrows: Repsol, PIAA, Zepter, T-Minus
Benetton: Mild Seven, Benetton (Playlife), Korean Air, D2, Agip
British American Racing: Lucky Strike, 555, Teleglobe, Excel
Ferrari: Marlboro, Shell, FIAT, FedEx, Tic Tac (Ferrero), Telecom Italia, General Electric
Jordan: Benson & Hedges, Mastercard, Pearl Assurance, Intercond
McLaren: West, Mercedes-Benz, Mobil, Computer Associates, Loctite, Schuco, Warsteiner
Minardi: Telefonica, Fondmetal, Doimo, Roces, Frezza
Prost: Gauloises, Canal Plus, Alcatel, PlayStation, Total, Bic, Agfa, Sodexho
Sauber: Red Bull, Petronas, Parmalat
Stewart: Hong Kong & Shanghai Bank, Ford, MCI Worldcom, Lear Corporation, Visteon, Texaco
Williams: Winfield, Veltins, Castrol, Nortel Networks, Brother, Universal Studios, Petrobras, Sonax, Auto Moto und Sport