Features - Firm Guidance
MAY 22, 2000
BY JOE SAWARD
After each new acquisition Wang was careful to retain the customers of the company he had taken over but kept costs down with ruthless pruning of his empire. As most of the company's products had been acquired rather than developed, the name was not well-known. By the mid-1990s Computer Associates profits were increasing dramatically and revenues were climbing towards the $5bn mark. The company was able to spend more on developing its own software products for the mass markets and decided to embark on an advertising campaign to give the company a higher profile around the world.
Computer Associates became a McLaren sponsor in 1997 and has enjoyed the success of the WestÊMcLarenÊMercedes team in recent seasons.