MARCH 27, 2008

Microsoft goes racing

The Microsoft Corporation is one of the world's richest companies but generally avoids direct sponsorships in motorsport. The computer giant is now involved in F1 as the supplier of the standard Electronic Control Unit (ECU). Over in the US, however, the folk at BAM Motorsport have pulled off quite a coup by convincing the company's Small Business division to sponsor Ken Schrader's Toyota Camry in this year's NASCAR Sprint Cup. It remains to be seen whether this constitutes a change of policy at Microsoft, or just a good deal being offered to them.