NOVEMBER 25, 2017
Liberty ready to reveal new F1 logo
F1's new owners are preparing to reveal a new official logo for the sport in Abu Dhabi. Earlier, we reported that three potential new logos - to replace the familiar 'Flying 1' logo introduced under Bernie Ecclestone - were being considered. New F1 supremo Chase Carey confirmed that Liberty Media is now ready to unveil the new logo. "We want to provide a fresh energy to the sport and thought the new logo was a great way to emphasise that," he told British television Sky in Abu Dhabi. However, with fans denouncing the proposed new logos, Cary admitted that replacing Ecclestone's well-liked trademark will be controversial. "For sure, any time you change you are always going to get a mixed set of views," said Carey. "We are not looking to change the sport, we are looking to provide a fresh innovation and energy to a sport that is a great sport. We think we can enhance and better it." (GMM)