MARCH 1, 2011
Infiniti sponsors Red Bull
Japanese car manufacturer Infiniti has announced that it has agreed a major sponsorship of the World Championship winning Red Bull-Renault team.
But, despite rumours, the deal will not see the engine rebadged as an Infiniti, and will continue as a Renault. Infiniti is the luxury car brand of Renault's long-term partner Nissan - and is using the sponsorship to look to increase it's brand awareness outside of the United States.
The initial 2-year deal will see Infiniti's branding on the car (including on the side below the cockpit, on the rear side of the rear wing, and the Infiniti logo on the nose), drivers and team equipment.
Andy Palmer, Senior Vice President, Infiniti said, "Over the mid-term, Infiniti will be simultaneously expanding its global presence and broadening its product range. Given these twin ambitions, it is clear that Formula One offers us an unrivalled global communications platform, complementing Infiniti's ethos of Inspired Performance. We are excited to have the opportunity to enter Formula One together with a world-class team like Red Bull Racing Renault."
Christian Horner, Red Bull Team Principal said, "Red Bull has always taken a different approach, so when the Infiniti executives outlined their innovative plan to us we were very open to working with them. Coming off the back of our 2010 Drivers' and Constructors' World Championships, we feel even more excited to be starting the 2011 season with a new and committed partner like Infiniti."
Bernard Rey, Renault Sport F1 President said, "While Renault is rightfully very proud of our achievements within Formula One, we know the future is about collaboration. To have a talented and committed Alliance partner like Infiniti is very welcome as we set out on the current and future challenges in Formula One. So it is with great pleasure that I would like to welcome Andy Palmer and his entire team in our Formula One adventure, and I look forward to starting the 2011 season together as Alliance partners."
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