DECEMBER 6, 2002
Sauber lands new sponsor
Sauber announced Friday the beginning of a partnership between the team and German drinks company Adelholzener Alpenquellen. Starting in January, the Swiss team's transporters and pit box partitions will bear the logo of Adelholzener's Active 02 brand, an oxygenated mineral water designed to provide internal organs with extra oxygen.
The company's Managing Director, Stefan Hoechter, said of the deal, "By entering the fascinating world of Formula One, we would like to create a connection between our oxygenated mineral water 'Active O2' and the attributes of Formula One: high-technology, innovation and emotion. Formula One and, in particular, Team Sauber Petronas will play an important role in our future marketing strategy".
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