DECEMBER 6, 2002
Sauber lands new sponsor
The company's Managing Director, Stefan Hoechter, said of the deal, "By entering the fascinating world of Formula One, we would like to create a connection between our oxygenated mineral water 'Active O2' and the attributes of Formula One: high-technology, innovation and emotion. Formula One and, in particular, Team Sauber Petronas will play an important role in our future marketing strategy".